The three-day pop culture event, Middle East Film and Comic Con is the city's biggest festival.

While "Avengers: Endgame" has a good chance of becoming the most commercially successful film of all time (to date). The finale of the saga unites the superheroes of the Marvel universe.

The Middle East Film & Comic Con in Dubai is another example of how huge the fascination with hero stories is – the event brings film and television stars together with fans and brings comic book heroes to life.

Bob Layton is one of the visionaries of the comic book industry, he co-developed Iron Man and the New Ant Man:

"My relationship with Iron Man is 40 years old and has gone through so many developments that my name is now synonymous with the character. Meeting with others and sharing your experiences and the love and passion for it, or talking to the people who created the heroes and discover the stories behind the scenes-all these things are terribly exciting."

Since its founding in 2012, the fair has become the largest event of its kind in the region. More than 50,000 people were expected to attend this year's Con. Many visitors have dressed up and pose as their favorite character or come in their own fantasy costumes.

Cosplay fans can take part in costuming competitions, visitors can also test the latest technologies in the industry and meet stars, including performers from "The Walking Dead:

"It's quite amazing that whenever we go on press trips and no matter what part of the world we're in, everyone really totally get in on the show. That's really great. The event here is really well organised, we met such nice people-both staff and fans. Everyone was so welcoming, my first visit to the Middle East is really fantastic," according to actor Ross Marquand who plays Aaron.

The fair director Michael Lamprecht says: "What makes Dubai Comic Con so special is that when you attend a comic fair in San Diego or New York, it is very much tied to the respective country, while Dubai Comic Con has a very mixed audience."

Amazing.